Marketing Research (MMR)

Degree: Masters Degrees

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The department participates in a wide variety of Terry College programs, including the Masters of Marketing Research program and the undergraduate B.B.A. program. In a related effort, we sponsor (with the American Marketing Association) an Advanced School of Marketing Research.

Our other speciality areas include: communication, advertising, customer relationship management, brand management, account management and electronic commerce (including business-to-business e-commerce).


Terry College of Business
Brooks Hall
Athens, GA 30602-6260
Phone: 706/542-8100

Academic Department

148 Brooks Hall
Athens, GA 30602-6258
Phone: 706/542-2123


Graduate Coordinator

Charlotte Mason


The Coca-Cola Center for Marketing Studies, established in 1986, seeks to advance professional marketing research education and to identify and develop new programs and methods which will better serve the marketing community's needs for education and information. The Master of Marketing Research Program, an internationally recognized graduate program within the Terry College of Business, is administered by the center. The center also works to maintain and strengthen relations with the business community.

The Center is funded by endowment grants from the Coca-Cola Company, The Coca-Cola Foundation, AC Nielsen, M/A/R/C/ Inc., Audits and Surveys, MRCA, and the membership donations of an extensive list of leading firms on the MMR Board of Advisors. These funds support assistantships for the MMR students, faculty research grants, teaching materials, and seminars by industrial leaders. The faculty of the department appreciates this support by these firms and invites the participation of other firms.



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